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NEW Elf Bar AF5000!

The latest from Elf Bar, the AF5000 Refillable and Rechargeable Legal Big Puff Device!

NEW SKE Crystal 4-in-1 2400!

The innovative 4-in-1 2400 Puff Pod Kit and Pods by SKE Crystal!

TRY SIX LICKS ORIGINAL RANGE!

Available in 10 unique Award Winning Flavours. Never settle for less than the very best!

TRY MARYLIQ NIC SALTS!

Known for High-quality, satisfying flavours with discreet, rich vapor and fast nicotine absorption, ideal for quick satisfaction.

XLIM

PRO

STRONGER, BETTER, HAPPIER.

Why Shoptimizer?

We believe in easy access to things that are good for our mind, body and spirit. With a clever offering, superb support and a secure checkout you’re in good hands.

Smart ideas

With dozens of intelligent concepts, you’ll find what you’re looking for in our store, and it will be unique and personalized to match.

Outstanding support

Our customer support is second to none – users rave about how we don’t rest until every issue is solved to their satisfaction.

Secure checkout

With 128-bit SSL security with advanced encryption you are guaranteed that your purchases are safe.

Real talk from our real customers

Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.

I just can’t recommend Shoptimizer enough. I feel like I’m on a first-name basis with some of the crew, they’re just so unbelievably helpful, no matter what the question. Their products are also so beautifully well made and easy to maintain, they’ll last for years to come.

Laura Fitzgerald

Every order from Shoptimizer has been an amazing experience. their site provides lots of detail so I know exactly what I’m getting and their customer support is just outstanding. I needed to swap an item for a different size and they arranged everything for me within 24 hours.

Kevin Walsh

Offer of the week!

Outdoor essentials from legendary designer Tom Woo available at 25% off for one week only. Don't miss out on this incredible deal!​

Our most popular products

Brands we stock

We pick the very best so you can be assured of the quality. There can be no compromises when it comes to materials, ease of wear, and durability.

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On all orders over £35

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